Advertising and Affiliate Marketing,RSS & Newsletter Marketing
- If you use the Adsense, YPN! or adCenter contextual ads on your website, try to optimize them. Don’t just insert them in your website and leave them. Work with them, change the position, the ad layout, the colors, the content around them. And remember, that at least for Adsense, the ad that’s placed in the highest position possible in the source’s order, will yield the highest income per click.
- Use affiliate programs once your website has started to receive some quality traffic. Depending on your niche, affiliate programs are a much better way to convert your traffic, then all the other advertising methods like contextual networks, banners, links etc.
- Commission Junction is a good way to start your research. Build an affiliate system for the services products you are offering. Let others do the PR and sales job for you.
- Effectively lead your readers to your MDA (Most Desired Action). That may be a newsletter box, a banner, an Adsense etc. Place your MDA right below comments, or in the left/right sidebars, or in the header. Experiment. Analyze. React.
- Don’t trust yourself only in RSS feeds. A lot of users are “old-school” and prefer e-mail newsletters. Always offer this option.
- Another good newsletter tactic is to offer a periodical e-mail digest with the top stories in a certain period. A week, a month etc. Maybe some of your visitors missed a few interesting posts/articles.
- Research Robin Good’s Best Blog Directory And RSS Submission Sites (Part 2 and Part 3 available too) and market your RSS feed in all those websites.
- Not only submit your RSS feed to different RSS aggregators, but learn to market it.
Very Good Tips, Thank you