Business

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Sage ACT! 2012 Cookbook

E-Book Details Sage ACT! is a top-selling CRM application that helps businesses to organize contact information, calendars and notes, and ultimately maximize contact relationships in one centralized database to optimize business efficiency and profitability. Recent versions have included the addition... (Continue reading)

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Mahara 1.4 Cookbook

E-Book Details Mahara is an e-portfolio system that allows you to build dynamic and engaging portfolios in no time. Use Mahara when applying for jobs, creating portfolios for certification and accreditation, for classroom projects, book reviews, to create your own... (Continue reading)

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The Ad-Free Brand: Secrets To Building Successful Brands In A Digital World

E-Book Details Today you can build powerful, enduring brands at amazingly low cost – without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. All you need are passion for your brand, low-cost digital tools, and... (Continue reading)

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Content Is Cash: Leveraging Great Content And The Web For Increased Traffic, Sales, Leads And Buzz

E-Book Details “Wendy’s book is an impressively thorough account of the marketing options open to Internet businesses today. I have it within reach of my desk and I intend to make good use of it.” –Michael Masterson, Publisher, Agora, Inc.,... (Continue reading)

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The Culture Cycle: How To Shape The Unseen Force That Transforms Performance

E-Book Details The contribution of culture to organizational performance is substantial and quantifiable. In The Culture Cycle, James L. Heskett demonstrates how an effective culture can account for up to half of the differential in performance between organizations in the... (Continue reading)

George Lindsay And The Art Of Technical Analysis

E-Book Details Eight months in advance, one eccentric genius predicted the start of history’s greatest bull market—accurate to within 17 days and 7 Dow Jones points. Then, days before his death, he called its end—precisely. Louis Rukeyser called him “uncannily... (Continue reading)

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How To Get What You Want : Without Having To Ask

E-Book Details Tired of not getting what you want? In How to Get What You Want…Without Having to Ask, best-selling author Richard Templar brings his inimitable originality, imagination, wisdom, and straight talk to the challenges of negotiation, persuasion, and influence.... (Continue reading)

The Encyclopedia Of Operations Management

E-Book Details This is the perfect “field manual” for every supply chain or operations management practitioner and student. The field’s only single-volume reference, it’s uniquely convenient and uniquely affordable. With nearly 1,500 well-organized definitions, it can help students quickly create... (Continue reading)

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The New Players In Life Sciences Innovation

E-Book Details In The New Players in Life Science Innovation, Tomasz Mroczkowski explains how emerging economies and companies are rapidly achieving leadership in the global biosciences industries, and thoroughly assesses the implications. Mroczkowski discusses the sophisticated innovation strategies and reforms... (Continue reading)

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Service Intelligence: Improving Your Bottom Line With The Power Of IT Service Management

E-Book Details Get the Right IT Services, on the Right terms, Without Hassles or Overpaying To gain the full benefits of technology—and avoid the staggering costs of technology failure—you must manage IT with vision, direction, and expertise. Only one set... (Continue reading)

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